Understanding how users interact with your digital platforms is key to optimizing performance and driving growth. In our Web Analytics Training & Workshops, we provide you with the skills and knowledge to effectively use tools like Google Analytics, Matomo, and Adobe Analytics to track, analyze, and act on your data.
These workshops are designed for marketers, analysts, and teams looking to deepen their expertise in web analytics and leverage advanced techniques to make data-driven decisions.
What You’ll Learn:
• Analytics Fundamentals: Understand key metrics, dimensions, and reporting features across different platforms.
• Custom Tracking: Set up tracking tailored to your business needs, from basic events to custom goals and ecommerce metrics.
• Tag Management: Learn best practices for implementing and managing tags with tools like Google Tag Manager.
• A/B Testing: Design and execute experiments to improve user experience and conversions.
• Actionable Insights: Move beyond raw data to uncover trends and insights that drive decision-making.
• Privacy Compliance: Stay aligned with data protection laws like GDPR while maintaining valuable analytics capabilities.
Why Choose This Training?
• Platform Flexibility: Training is tailored to your preferred platform, whether it’s Google Analytics, Matomo, Adobe Analytics, or another tool.
• Interactive Sessions: Hands-on exercises and real-world scenarios ensure practical understanding.
• Customizable Content: Adapted to your team’s experience and specific business objectives.
• Flexible Delivery: Available both online and on-site, offering convenience without compromising quality.
By the end of the workshop, you’ll not only understand the tools but also how to use them strategically to drive results and optimize performance.
Web Analytics Training by Data Freaks—because better data leads to better decisions.
