At Data Freaks, we believe that data is more than just numbers—it’s the foundation for better decisions, smarter strategies, and innovative solutions. Founded by Dr. Tom Alby, a leading expert in web analytics and data science, our mission is to empower businesses, researchers, and professionals to unlock the full potential of their data.
Meet Dr. Tom Alby
Dr. Tom Alby is a seasoned expert who bridges the worlds of academia and industry. He lectures on data science and digital transformation at Humboldt-Universität zu Berlin and HAW Hamburg, where he shares his expertise in web analytics, actionable insights, and AI-driven decision-making.
Beyond teaching, Dr. Alby has an impressive career spanning leadership roles at global companies, including Bertelsmann, Ask.com, Google, WPP, BBDO, and Allianz. His work has consistently focused on harnessing data to solve complex challenges and drive innovation.
Dr. Alby is also a prolific author and researcher. He has written books on topics such as web analytics and data science, praised for making complex topics accessible and actionable. His research has been featured in peer-reviewed conference proceedings, reflecting his commitment to advancing knowledge in data science and its practical applications.
Our Approach
At Data Freaks, we specialize in turning complex data into clear, actionable insights. From customized products like Content Action and Web Analytics Personas to hands-on training workshops on R, data science, and web analytics, we provide tailored solutions to help you achieve your goals.
Why Choose Data Freaks?
• Expertise rooted in both industry leadership and academic excellence.
• A proven track record of delivering actionable results through innovative solutions.
• A commitment to empowering professionals with the tools and knowledge to succeed in a data-driven world.
Whether you’re navigating the complexities of web analytics, optimizing your content, or building a data-driven strategy, we’re here to guide you every step of the way.
Data Freaks—because your data deserves the best.
